![]() ![]() “Baby’s star is as bright as any young artist in the game,” wrote The Source in a recent cover story, going on to call him “one of the best storytellers of his generation.” Furthermore, the magazine noted, “add in his business acumen, leading to a new label and rubbing elbows with executive, and we have the evidence of a rising powerhouse.” Rolling Stone singled out Baby as the culmination of his hometown’s dominance of 21st Century hip-hop: “Lil Baby is the result of over 15 years of Atlanta rappers obsessively reinventing themselves,” they wrote, calling him “a master synthesist.” Critics began to take notice of his writing and rapping skills-his accounts of street life that brought listeners into an urban underworld without glorifying it-leading to acclaim in The New York Times, Complex, The Fader, and many more. The Too Hard mix tape, with the double-platinum single “Freestyle,” was Lil Baby’s first release to hit the national charts. I have an impact and people look up to me now. “Whether I'm at the gas station or be at the store, I be there by myself. “Whatever you doing, you need to do for yourself and be a stand-up guy - If you ain’t no stand-up guy you gonna fall,” says Lil Baby. Baby's fresh-faced career is still not too far removed from the street politics and ghetto realities he once knew, and he has raised the bar not only with his poetic story-telling, but with a rapid-fire linguistic genuineness that brought him to prominence. With such a rapid rise and a relentless stream of hits, it’s clear that Lil Baby is one of the greatest modern success stories in hip-hop. Earlier the year Baby's solo song "Close Friends" also hit yet another #1, showing his clear dominance throughout year with 3 Top 10 singles. Lil Baby book-ended 2019 with another #1 song at urban with "Baby" (feat. The song started off the year as the first #1 at urban radio and was also the most played song of 2019 at urban radio. This year his single "Drip Too Hard" (with Gunna) was nominated for a Grammy for Best Rap/Sung Performance, marking Baby's first Grammy nomination in his young career of just over two years. His debut album, Harder Than Ever, entered the Billboard Top 200 at number three, with tracks from the record holding four spots concurrently on the Billboard Hot 100 singles chart. Lil Baby’s street anthems have established himself as one of the crown jewels in the chart-smashing Quality Control Music roster, going from ‘Rookie of the Year’ to massive critical acclaim, four gold RIAA certified singles, one double-platinum certified single, two triple-platinum certified singles, and one five-times-platinum certified single. This year sees him coming back hard, harder, hardest with new album “My Turn.” Every single project he releases has hit gold or platinum status, he was named the Best New Artist of 2019 at the BET Awards, graced the covers of both The Source and XXL as the “next big thing” and his songs have been streamed more than 11 billion times and had 3 Top 100 albums in 2019 alone. And two years later, wrapping up his authentic realities into addictive and beautiful deliveries, Lil Baby has become a genuine phenomenon. ![]() After two years in the penitentiary, seeing close friends doing life, he finally gave in to the urgings of Coach and P at Quality Control Music to put that hustle into music. Lil Baby was doing fine on the streets, financially that is. ![]() I give them a different outlook I want to let them know they can have this much fun by doing something legal like me rapping.” “My ultimate goal is for my son, and a lot of other kids, to not have to grow up the way I grew up. Doing something with it is the hard part,” says Lil Baby. ![]()
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